Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2011, the Provogue fashion collections are available through more than 350 doors across 73 cities pan-India.
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